All I want for Christmas is a circular world
This holiday season, #ShopCircular
Initiatives and efforts to cut through the long-standing blah blah surrounding sustainability in the corporate world already exist. Brands, recyclers, collectors, manufacturers, and consumers are all actively taking a role in closing materials loops across industries and across the world.
This holiday season, you too can join us in going #beyondblahblah and put circularity at the top of your shopping list.
Our gift to you: an (online) advent calendar to showcase circular products as gift ideas for your loved ones, inspiring stories of how others are moving straight to practice, and amazing giveaways from circular businesses!
Creating demand for (and demanding!) recycled materials, and actively encouraging a sourcing culture and buying standard that support recycled content is key in accelerating the transition to a circular economy.
80% of a product’s environmental and economic impact is determined at the design stage. We need designers that design for durability and cyclability. Are you up for the challenge?
Take-back initiatives can enable a closed loop textiles industry, as they can reclaim part of the 20M tonnes of post-consumer textiles that are landfilled across Europe and the US every year. Be the supply!
Consumers have never been in a better position to leverage their agency in influencing the brands around them. So, shout and demand the products that you want to see! Brands; be bold, vulnerable, and transparent. Use storytelling to your advantage.
Investing and collaborating with a range of stakeholders to establish a transparent and connected infrastructure is the final and missing piece to the circular fashion puzzle.
Use our template to tell us how you are going #beyondblahblah in closing the loop in your industry. Don’t forget to tag your post with the hashtag + cookie points if you also tag @circleeconomy!
#beyondblahblah was officially launched at Beyond Green 2017 – Circle Economy and the Amsterdam Fashion Institute’s annual symposium on the future of fashion. It called on fashion brands, innovators, and consumers to share their practical solutions to making closed loop a reality for fashion, and generated both international and cross-sectoral interest. Fashion is not the only culprit in the disposability race, nor is it the only industry where innovation is sparking a circular revolution, so we wanted to take advantage of the holidays to extend our call to action beyond the textiles and fashion industries, and inspire consumers to vote with their wallets and to #shopcircular this December.
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About Circle Economy
A social enterprise, organised as a cooperative, Circle Economy accelerates the transition to circularity through on the ground, action focused, development of practical and scalable solutions.